The story of ECO Chic began with my desire to learn to sew and make cute clothes for my little girl.  Eager to learn I took a sewing class where you make the quintessential tote bag …. and that sparked an idea.

Living in California at the time, my city was banning single-use-bags.  As a huge animal advocate I completely stood behind the bag ban as a way to protect our wildlife and our environment.  After all, our kids (and us!) need a clean planet to live on.

But those reusable grocery bags … so ugly and impractical!  After using them a few times I realized just how gross and full of germs they were.  Not to mention they weren’t very sturdy .. and have I said U G L Y?!?

Back to the sewing machine I went determined to make a fashionable reusable grocery bag that I wouldn’t be embarrassed to carry.

Of course, it would need to be washable so it wouldn’t contaminate my purchases with nasty germs.  And it should fold, so I could carry and store multiple bags.

From there the ideas kept coming and sample after sample was made.

Different styles, changing features and an assortment of fabric later, the Urban Shopping Tote was born.

Since that day in 2012 I’ve added new styles and have several collections.  Some have worked and some have been put to rest.  New designs are in the works for 2016 and the business is growing forward.

Since that summer day I was determined to revolutionize the way we use reusable shopping bags … and I won’t quit until I reach my goal.


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