Upcycle: [uhp-sahy-kuh l]
Thanks to a friend I learned about H&M’s global garment collection initiative. H&M, the Swedish based fashion company, was the first in the industry to launch an garment upcycle program where people can bring in their used clothing in an effort to reduce waste and have it turned into a new, useful product.
Simply bring in your clothing and it will either be sold as second hand clothes, turned into another product such as cleaning cloths, or turned into textile fibres or used as insulation.
The reasoning behind this program? H&M is determined to “Close the Loop” on the huge amount of waste from discarded fashion. Approximately 95% of clothes that we throw out can either be re-worn or recycled. That’s huge!
And digging a little more into H&M’s philosophy, I find that they work hard to promote sustainable fashion and reduce their impact on the environment. They don’t own factories but buy their products from independent suppliers who are their partners, working together to bring long-term improvement to both people and the environment.
I’ve always been a fan of H&M. I love their clothes because they are on-trend but reasonably priced. I have several pieces from their shop that I continue to get compliments on each and every time I wear them. Learning about their upcycle program just makes me love them even more.